Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Year of publication: |
2022
|
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Authors: | Waymer, Damion ; Gilliland, Michaella Walton ; Barbour, Joshua B. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 2, p. 258-283
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Subject: | advertising | Corporate social responsibility | involvement | sustained commitment | symbiotic sustainability model | Australien | Australia | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Werbung | Advertising | Nachhaltige Entwicklung | Sustainable development | Werbewirkung | Advertising effects |
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