Examining the role of advertising and sales promotions in brand equity creation
Year of publication: |
2013
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Authors: | Buil, Isabel ; de Chernatony, Leslie ; MartÃnez, Eva |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 1, p. 115-122
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