Examining the Role of "Free" Product-Augmenting Online Services in Pricing and Customer Retention Strategies
Year of publication: |
2005
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Authors: | Chellappa, Ramnath K. ; Kumar, K.Ravi |
Published in: |
Journal of management information systems : JMIS. - Armonk, NY : Sharpe, ISSN 0742-1222, ZDB-ID 8831270. - Vol. 22.2005, 1, p. 355
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