Examining the role of saving and safety on the buying behavior : lessons from the Indian consumer's in COVID-19 crisis
Prateek Khanna, Reetika Sehgal, Mayank Malviya and Ashish Mohan Dubey
| Year of publication: |
2023
|
|---|---|
| Authors: | Khanna, Prateek ; Sehgal, Reetika ; Malviya, Mayank ; Dubey, Ashish Mohan |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 30.2023, 9, p. 3674-3698
|
| Subject: | Behavior | Consumer | COVID-19 | Crisis | Spending | Konsumentenverhalten | Consumer behaviour | Coronavirus | Sparen | Savings | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-06-2022-0351 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014502500