Examining the role of sustainability and green strategies in channels : evidence from the franchise industry
Year of publication: |
2017
|
---|---|
Authors: | Jeon, Hyo Jin ; Gleiberman, Aaron |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 2, p. 189-199
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmenserfolg | Firm performance | Franchising | Tankstelle | Filling station | USA | United States |
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