Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth
Year of publication: |
2011
|
---|---|
Authors: | Narang, Ritu |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 12.2011, 2, p. 133-144
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Decision making | Young adults | Clothing | Emerging markets | India |
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