Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Year of publication: |
2016
|
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Authors: | Sreejesh, S. ; Sarkar, Abhigyan ; Pradhan, Sudeepta |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 39.2016, 8, p. 879-898
|
Subject: | Store loyalty | Customer loyalty | Store satisfaction | Loyalty programs | Self-expansion theory | Store love | Store relationships | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | Dienstleistungsqualität | Service quality |
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