Example, please! : comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations
Marc Ziegele and Mathias Weber
| Year of publication: |
2015
|
|---|---|
| Authors: | Ziegele, Marc ; Weber, Mathias |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 2, p. 103-114
|
| Subject: | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Produktinformation | Product information | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294143