Excellence in managing worldwide customer relationships
Year of publication: |
[2017] ; Boca Raton ; London ; New York$nCRC Press
|
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Authors: | Cook, Thomas A. |
Publisher: |
Boca Raton : CRC Press, Taylor & Francis Group |
Subject: | Beziehungsmarketing | Relationship marketing | Welt | World | Auslandsgeschäft | Internationales Marketing | Kundenmanagement | Electronic Commerce | Kundenorientierung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xx, 358 Seiten Illustrationen 24 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-4822-2619-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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