Excellent product ... but too early to say : consumer reactions to tentative product reviews
Year of publication: |
2020
|
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Authors: | Ifie, Kemefasu |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 52.2020, p. 35-51
|
Subject: | Tentativeness | Online reviews | Source expertise | Product experience | Attitude certainty | Information completeness |
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