Excellent products or servitisation? : analysing retailers' preference before and after a loyalty programme
Year of publication: |
October 2017
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Authors: | Vila-Lopez, Natalia ; Kuster-Boluda, Ines |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 12, p. 1378-1392
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Subject: | retailer | internationalisation | satisfaction | loyalty | manufacturer | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Deutschland | Germany |
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