Exchange rate pass-through and international pricing strategy : a conceptual framework and research propositions
Year of publication: |
2008
|
---|---|
Authors: | Clark, Terry ; Kotabe, Masaaki ; Rajaratnam, Daniel |
Published in: |
International marketing ; Vol. 2. - Cheltenham [u.a.] : Edward Elgar. - 2008, p. 546-565
|
Subject: | Exchange Rate Pass-Through | Exchange rate pass-through | Preismanagement | Pricing strategy | Theorie | Theory |
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