Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India
| Year of publication: |
2010
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|---|---|
| Authors: | Viswanathan, Madhu ; Antonio Rosa, José ; Ruth, Julie A |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 3, p. 1-18
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