Exciting red and competent blue: the importance of color in marketing
Year of publication: |
2012
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Authors: | Labrecque, Lauren I. ; Milne, George R. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 5, p. 711-728
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Saved in:
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