Exclusive channels and revenue sharing in a complementary goods market
Year of publication: |
2012
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Authors: | Cai, Gangshu ; Dai, Yue ; Zhou, Sean X. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 1, p. 172-187
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Subject: | exclusive channels | channel competition | revenue sharing | complementary goods | Theorie | Theory | Vertriebsweg | Distribution channel | Komplementärgüter | Complementary goods | Revenue-Management | Revenue management | Wettbewerb | Competition | Duopol | Duopoly | Einnahmen | Revenue |
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