Exclusive vs Overlapping Viewers in Media Markets
Year of publication: |
2006
|
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Authors: | Ambrus, Attila ; Reisinger, Markus |
Publisher: |
München : Ludwig-Maximilians-Universität München, Volkswirtschaftliche Fakultät |
Subject: | Werbewirtschaft | Wettbewerb | Kommunikationsmedien | Theorie | Media | Multihoming | Platform Competition | Two-Sided Markets |
Series: | Munich Discussion Paper ; 2006-25 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 10.5282/ubm/epub.1178 [DOI] 524055238 [GVK] hdl:10419/104203 [Handle] RePEc:lmu:muenec:1178 [RePEc] |
Classification: | D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets |
Source: |
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Exclusive vs overlapping viewers in media markets
Ambrus, Attila, (2006)
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Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets
Anderson, Simon P., (2006)
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Exclusive vs Overlapping Viewers in Media Markets
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