Executing A Customer Relationship Management Programme In An Emerging Market: An Empirical Approach
Year of publication: |
2013
|
---|---|
Authors: | Taiwo, Akinyele Samuel ; Kola, Olorunleke |
Published in: |
Manager Journal. - Facultatea de Administraţie şi Afaceri, ISSN 1453-0503. - Vol. 17.2013, 1, p. 46-54
|
Publisher: |
Facultatea de Administraţie şi Afaceri |
Subject: | Retail | Financial services | Emerging markets | Customer service | Competitive advantage | Customer relationship management |
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