Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U S Perceptions
| Year of publication: |
1999
|
|---|---|
| Authors: | Gorchels, Linda ; Jambulingam, Thani ; Aurand, Timothy W. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 7.1999, 1, p. 97-105
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