Executive summary of “Motivational effects and age differences of gamification in product advertising”
| Year of publication: |
2014
|
|---|---|
| Authors: | Cole, Graham |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 31.2014, 5
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | back-matter |
| Language: | English |
| Other identifiers: | 10.1108/JCM-08-2014-1095 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014850280