Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country
Year of publication: |
1994
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Authors: | Varadarajan, P. Rajan ; Bharadwaj, Sundar G. ; Thirunarayana, P. N. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 29.1994, 2, p. 83-100
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Publisher: |
Elsevier |
Saved in:
Online Resource
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