Exit strategies
Year of publication: |
2009
|
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Authors: | Kotabe, Masaaki ; Ketkar, Sonia |
Published in: |
The SAGE handbook of international marketing. - Los Angeles [u.a.] : SAGE, ISBN 1-4129-3428-1. - 2009, p. 238-260
|
Subject: | Internationales Marketing | International marketing | Marktaustritt | Market exit | Theorie | Theory |
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