Exotic, erogenous, erotica: veiled signs of "advertising erotica" for luxury brands
Jamese Beazer, Sacriana Ware, and Anshu Saxena Arora
| Year of publication: |
2013
|
|---|---|
| Authors: | Beazer, Jamese ; Ware, Sacriana ; Arora, Anshu |
| Published in: |
International business realisms : globalizing locally responsive and internationally connected business disciplines. - New York, NY : Palgrave Macmillan, ISBN 1-137-37907-3. - 2013, p. 55-65
|
| Subject: | Luxusgüter | Luxury goods | Werbung | Advertising | Sexualität | Sexuality | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418002