Expanding Global Trademark Regulation

In evaluating whether trademark regulation should be expanded at the global level this Article explores three broad categories of trademarks: pharmaceutical trademarks, service marks, and traditional trademarks. I. INTRODUCTION II. DISTINGUISHING ONE’S GOODS FROM ANOTHER’S A. Pharmaceutical Trademarks: When Likelihood of Confusion Become Deadly B. The Current State of Pharmaceutical Trademark Registration and Marketing Authorization in Europe and North America C.Developing a Global Framework for Pharmaceutical Trademark Regulation 1. Encouraging Corporate Social Responsibility 2. Responding to Criticism 3. Implementation III. DISTINGUISHING ONE’S GOODS FROM ONE’S OWN GOODS A. A New Purpose for Trademarks: Protecting the Consumer B. Two Possible Areas of Concern: Service Marks and Trademarks C. Remaining Questions: Addressing the Criticisms IV. CONCLUSION