Expanding the Role of Marketing: From Customer Equity to Market Capitalization
Year of publication: |
2009
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Authors: | Kumar, V. ; Shah, Denish |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 6, p. 119-136
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