Expanding the task-dominant value cocreation narrative : the role of consumer expertise and social and mental processes
Year of publication: |
2022
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Authors: | Eletxigerra, Ainhize ; Barrutia, José M. ; Echebarria, Carmen |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 5, p. 1061-1087
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Subject: | expertise | mental processes | service-dominant logic | travel experience | value cocreation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
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