Expanding the view of consumer socialization : a nonutilitarian mass-mediated perspective
Year of publication: |
1988
|
---|---|
Authors: | Faber, Ronald J. |
Other Persons: | O'Guinn, Thomas C. (contributor) |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 3.1988, p. 49-77
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziologie | Sociology | Theorie | Theory |
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