Expatriates' nostalgic brand relationships : case Fazer blue chocolate
Year of publication: |
[2017]
|
---|---|
Authors: | Lemmetti, Hanna ; Tuominen, Pekka |
Published in: |
Regional studies on economic growth, financial economics and management : proceedings of the 19th Eurasia Business and Economics Society Conference. - Cham : Springer, ISBN 978-3-319-54111-2. - 2017, p. 401-422
|
Subject: | Auslandsaufenthalt | Expatriate assignment | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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