Expected firm altruism, quality provision, and brand extensions
Year of publication: |
2013
|
---|---|
Authors: | Rotemberg, Julio |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 2, p. 325-341
|
Subject: | Markenwert | Brand equity | Altruismus | Altruism | Firmenimage | Corporate reputation | Markentreue | Brand loyalty | Markentransfer | Brand extension |
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