Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
Year of publication: |
2005-01-01
|
---|---|
Authors: | Bennett, R. ; Hartel, C. E. J. ; McColl-Kennedy, J. R. |
Other Persons: | P.J. LaPlaca (contributor) |
Publisher: |
Elsevier |
Subject: | Business | Management | Brand Loyalty | Attitudinal Brand Loyalty | Involvement | Satisfaction | Experience | Affective Events Theory | Marketing Theory | Decision-making | Mail Surveys | Model | Services | Behavior | Attitude | Consequences | Determinants |
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