Experience effect in the impact of free trial promotions
Sadat Reza, Hillbun Ho, Rich Ling, Hongyan Shi
| Year of publication: |
2021
|
|---|---|
| Authors: | Reza, Sadat ; Ho, Hillbun ; Ling, Richard Seyler ; Shi, Hongyan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 3, p. 1648-1669
|
| Subject: | free samples | experience effect | quantile treatment effect | changes-in-changes estimator | Experiment | Wirkungsanalyse | Impact assessment | Kausalanalyse | Causality analysis | Schätztheorie | Estimation theory | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3613 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506018