Experience first - Marken erlebbar machen : erfolgreich sein in der Experience Economy
Martin Schnaack
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Schnaack, Martin |
| Institutions: | Springer Gabler <Firma> (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenartikel | Brand | Event-Marketing | Event marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIII, 88 Seiten Illustrationen 21 x 15 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-31184-1 ; 3-658-31184-3 ; 978-3-658-31185-8 |
| Other identifiers: | 10.1007/978-3-658-31185-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012244355