Experience Goods Monopolist : Freeware As an Advertisement

This study examines the situation in which a monopolist offers freeware as an advertisement for the increase of demand to maximize profit even though the existence of such freeware will reduce the power of the monopolist in the market. This study proves that the successful application of freeware is dependent on the number of potential consumers and the optimal quality design for freeware in this situation uniquely exists

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Year of publication:	2017
Authors:	Niem, Le Duc
Publisher:	[2017]: [S.l.] : SSRN
Subject:	Theorie \| Theory \| Werbung \| Advertising \| Monopol \| Monopoly \| Konsumentenverhalten \| Consumer behaviour

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Extent:	1 Online-Ressource (10 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Seoul Journal of Economics 30 (No. 2 2017): 179-187 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 30, 2017 erstellt
Classification:	L86 - Information and Internet Services; Computer Software ; D83 - Search, Learning, Information and Knowledge ; D42 - Monopoly
Source:	ECONIS - Online Catalogue of the ZBW

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