“Experience” marketing in action: the Fox Kids Cup

Introduces the Fox Kids Cup, which brings children of both sexes together in a global football tournament; it is a Fox Kids brand which involves partnerships with other brands such as ASDA, Wagon Wheels and the Professional Footballers Association. Describes how the 2002 tournament Fox Kids Cup had its final rounds in Barcelona, and the leadup to this through skills challenge events, regional rounds, and the national final. Outlines the benefits to the partners from association with the Fox Kids Cup.

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Year of publication:	2003
Authors:	Stenhouse, Allan
Published in:	Young Consumers. - MCB UP Ltd, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 4.2003, 4, p. 11-16
Publisher:	MCB UP Ltd
Subject:	Football \| Children (age groups) \| Marketing \| Brands

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Type of publication:	Article
Type of publication (narrower categories):	case-report
Language:	English
Other identifiers:	10.1108/17473610310813933 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015044035