Experience value as a function of hedonic and utilitarian dominant services
Year of publication: |
2016
|
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Authors: | Prebensen, Nina K. ; Rosengren, Sara |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 1, p. 113-135
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Subject: | Marketing strategy | Satisfaction | Utilitarian | Hedonic | Experience value | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction | Experiment |
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