Experiences of brands and national identity
Year of publication: |
2010
|
---|---|
Authors: | Bulmer, Sandy ; Buchanan-Oliver, Margo |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 4, p. 199-205
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Nationalkultur | National culture | USA | United States | Experiment | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Standortmarketing | Place marketing |
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