Experiential AR/VR : a consumer and service framework and research agenda
Year of publication: |
2023
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Authors: | Zarantonello, Lia ; Schmitt, Bernd |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 34.2023, 1, p. 34-55
|
Subject: | Augmented reality | Consumer experience | Consumer journey | Experiential consumption | Service experience | Virtual reality | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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