Experiential brand loyalty: towards an extended conceptualisation of consumer allegiance to brands
Year of publication: |
2020
|
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Authors: | Obiegbu, Chinedu James ; Larsen, Gretchen ; Ellis, Nick |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 20.2020, 3, p. 251-271
|
Subject: | Brand loyalty | consumer loyalty | experiential consumption | experiential loyalty | fan | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Markenartikel | Brand | Markenimage | Brand image | Kundenbindung | Customer retention |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/1470593119885167 [DOI] 10.1177%2F1470593119885167 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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