Experiential festival attributes, perceived value, satisfaction, and behavioral intention for Korean festivalgoers
Year of publication: |
2019
|
---|---|
Authors: | Lee, Hoon ; Hwang, Heejeong ; Shim, Changsup |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 19.2019, 2, p. 199-212
|
Subject: | Festivals | the festival experience | experiential festival attributes | Korean festivalgoers | perceived value | sat-isfaction | behavioral intention | Südkorea | South Korea | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Dienstleistungsqualität | Service quality | Event-Marketing | Event marketing |
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