Experiential marketing : a practical guide to interactive brand experiences
Year of publication: |
2018 ; Second edition
|
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Authors: | Smilansky, Shaz |
Publisher: |
London : Kogan Page Limited |
Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xv, 304 Seiten Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Revised edition of the author's Experiential marketing, 2009 Includes bibliographical references and index |
ISBN: | 978-0-7494-8096-7 ; 978-0-7494-8097-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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