Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture
Year of publication: |
2019
|
---|---|
Authors: | Skandalis, Alexandros ; Byrom, John ; Banister, Emma |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 97.2019, p. 43-50
|
Subject: | Experiential marketing | Consumer culture theory | Extraordinary experiences | Music festivals | Post-postmodernism |
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