Experiential marketing as a mechanism to deliver value for mobile network operators
Year of publication: |
2022
|
---|---|
Authors: | Yiadom, Michael Boakye ; Tait, Madéle |
Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 17.2022, 3, p. 89-116
|
Subject: | Experiential Marketing | Value | Mobile Mix | Experiential Mix | Mobile Network Operators | Mnos | Ghana | Mobilkommunikation | Mobile communications | Event-Marketing | Event marketing | Mobiltelefon | Mobile phone |
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