Experiential marketing as a tool to enhance tourists' pre-travel online destination experiences? : a web-based experiment
Anne Köchling
| Year of publication: |
2021
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|---|---|
| Authors: | Köchling, Anne |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 22.2021, p. 1-11
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| Subject: | Destination website | Experiential marketing | Online destination experience | Pre-travel phase | Travel inspiration | Web-based experiment | Tourismusmarketing | Tourism marketing | Event-Marketing | Event marketing | Destinationsmanagement | Destination management | Website | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Electronic Commerce | E-commerce | Experiment | Internet | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100669 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041395