Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Year of publication: |
1999
|
---|---|
Authors: | Schmitt, Bernd Herbert |
Publisher: |
New York, NY : Free Press |
Subject: | Marketing | Markenimage | Emotionale Produktdifferenzierung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen
Müller, Stéphane, (2002)
-
Sensory marketing : research on the sensuality of products
Krishna, Aradhna, (2010)
-
Sensory marketing : research on the sensuality of products
Krishna, Aradhna, (2010)
- More ...
-
Handbook on brand and experience management
Schmitt, Bernd, (2008)
-
Schmitt, Bernd, (2009)
-
A framework for managing customer experiences
Schmitt, Bernd, (2008)
- More ...