Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Khaloud Naser Alsaid and Nour El Houda Ben Amor
| Year of publication: |
2020
|
|---|---|
| Authors: | Naser Alsaid, Khaloud ; Ben Amor, Nour El Houda |
| Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 8.2020, 2, p. 118-128
|
| Subject: | Experiential Marketing | Experiential Value | Customer Satisfaction | Entertainment Industry | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing | Saudi-Arabien | Saudi Arabia | Freizeitwirtschaft | Leisure industries | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/6217 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012613034