Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Year of publication: |
2014
|
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Authors: | Machado, Ricardo ; Cant, Michael C. |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 13.2014, 5, p. 955-962
|
Subject: | Apple | Experimental Marketing | Consumer Experience | Brand Advocates | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Apfel | Marketing | Experiment | Markenimage | Brand image | Markenartikel | Brand |
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