Experiential retailing : concepts and strategies that sell
Youn-Kyung Kim ; Pauline Sullivan ; Judith Cardona Forney
| Year of publication: |
2007
|
|---|---|
| Authors: | Kim, Youn-Kyung ; Sullivan, Pauline ; Forney, Judith Cardona |
| Publisher: |
New York, NY : Fairchild Publ. |
| Subject: | Einzelhandel | Konsum | Verbraucherverhalten | Konzept | Strategie | Retail trade | History | Consumption (Economics) | Consumer behavior |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 466 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-56367-399-3 |
| Classification: | Handel ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004895149