Experimental analysis of consumer channel-mix use
Harmen Oppewal; Dewi Rooslani Tojib; Panos Louvieris
| Year of publication: |
2013
|
|---|---|
| Authors: | Oppewal, Harmen ; Tojib, Dewi Rooslani ; Louvieris, Panos |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 11, p. 2226-2233
|
| Subject: | Multi-channel retailing | Shopping behavior | Channel choice | Information search | Travel agents | Choice experiments | Scenario tasks | Experiment | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Informationsverhalten | Information behaviour | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787898