An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Year of publication: |
2022
|
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Authors: | Pandey, Shweta ; Chawla, Deepak ; Jeong, Luz Suplico ; Bautista, Reynaldo ; Santos, Joseph Emil |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 23.2022, 5, p. 1252-1272
|
Subject: | cause-related marketing | global-connectedness | long-term orientation | perceived novelty | Scepticism | Cause-Related Marketing | Cause-related marketing | Philippinen | Philippines | Indien | India | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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