Experimental design in marketing research
Sumeyra Duman
| Year of publication: |
2021
|
|---|---|
| Authors: | Kurt, Sumeyra Duman |
| Published in: |
Handbook of research methods for marketing management. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78897-695-4. - 2021, p. 145-170
|
| Subject: | Marktforschung | Market research | Experiment | Theorie | Theory | Wiederholte Spiele | Repeated games | Experimentelle Ökonomik | Experimental economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788976954.00012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013171788