Experimental designs and estimation for online display advertising attribution in marketplaces
Year of publication: |
May-June 2016
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Authors: | Barajas, Joel ; Akella, Ram ; Holtan, Marius ; Flores, Aaron |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 3, p. 465-483
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Subject: | online advertising | experimental design | user targeting | field experiments | Bayesian estimation | econometrics | Online-Marketing | Internet marketing | Experiment | Werbewirkung | Advertising effects | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Experimentelle Ökonomik | Experimental economics |
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